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Maintaining a Work/Life Balance

Maintaining a balance between your work life and personal life was a lot easier in earlier times it seems. Today, however, maintaining this balance is not as simple, since work…

Affordable Marketing Strategies for Startups

Although running a startup business can be exciting, there is much strategic planning involved to get customers without breaking your spending budget. By using minimal resources for optimal impact, you…

Running a Virtual Company

Operating a business on a virtual basis is quickly gaining in popularity. Although running a virtual company can be attractive to small business owners, they still need to understand that…

Buying an Existing Business

The joy of owning a business is the dream of many would-be entrepreneurs. If you are one of them, you have two main choices: start a company from scratch or…

Calculate Customer Lifetime Value

How much is a customer worth to you? In order to really know that, its often important to look at the amount of business they’ll give you over the course…

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives.…

Effective Employee Communications

Today, more so than any other time, businesses focus heavily on engaging customers, the media, investors, community members, and analysts — or some combination of them. But with so much…