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Valuing Your Business

At a certain point, every businessperson needs to know what his company is worth. While it might sound simple, accurate business valuation is quite complex. No prospective buyer is going…

Calculate Customer Lifetime Value

How much is a customer worth to you? In order to really know that, its often important to look at the amount of business they’ll give you over the course…

Calculate a Business Loan Payment

Repayment of a business loan requires that the borrower make a monthly payment back to the lender. That monthly payment includes both repayment of the loan principal, plus monthly interest…

Creating an Employee Handbook

As an employer and owner of a growing small business, good communication between yourself and your employees is of utmost importance. As you are growing, and hiring employees to accommodate…

Understanding Customer Lifetime Value

A widely recognized concept in marketing circles is customer lifetime value (CLV); however, not many business people without a marketing background understand what it is exactly or how to measure…

6 Ways to Avoid Business Email Fraud

Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or…

Calculate Your Conversion Rate

How many people that visit your website actually purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your website, are…