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Get financial insights, advice and business education to help you run your business.

Sizing the Market

If you are putting together a business plan before approaching lenders, you’ll want to be specific in your calculations about your market share. Figuring it out takes time and research,…
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Steps financial institutions take to combat identity theft

Federal law requires banks, investment brokers, mutual funds and other creditors to adopt identity theft prevention programs. This is the Red Flags Rule, so-named because its central feature requires financial…
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Naming Your Business

Your business name is usually a customer’s first introduction to you. Make a positive impression by picking a name that attracts attention and trust. It can be a hair-pulling process…
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Calculate Your Conversion Rate

How many people that visit your website actually purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your website, are…
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The Basics of Budgeting

Developing and managing budgets can be a tiresome task for both individuals and companies. Without them, however, you do not know how your business is doing. Nor are you able…
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Sources of Start-Up Funding

You’ve come up with a plausible idea for a business. That is great! An idea gets you to the starting gate. However, you get into the race with money. Startup…
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Establishing Credit

It is a truism for consumers and startups: it is much easier to get credit when you do not need it. Having access to extra money at critical times can…
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