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Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…

Compensation Basics

Compensation is the combination of salaries, wages and benefits that employees receive in exchange for them doing a particular job. It can include an annual salary or hourly wages combined…

Laws and Local Ordinances That Impact Your Business

Zoning laws play a major role in where you set up and conduct your business. Being aware of what is in force in your area will save you money and…

Business Lines of Credit

Cash flow is an ongoing concern of most every business owner, whether they are just in the startup phase or have been in business for years. A business line of…

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives.…

Using Contractors Instead of Employees

Employers are frequently filling jobs and finding the right person for each job is essential whether that person be an employee or a contractor. There are various advantages to hiring…

Managing Vendor Relationships

You need your suppliers. They need you as well. It is a win-win relationship between you and your vendors. However, it takes effort; it does not just happen. Managing your…