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Calculate Your Email Marketing ROI

Email marketing has become a popular and cost-effective method for reaching prospects and generating revenue. Like any marketing expense, its important to understand the return that you’re making on such…
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Managing Your Inventory

Selling products or goods to customers is the reason many companies are in business. To be successful, that means you must have the products on hand for them to purchase.…
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Reasons to choose a health savings account for your employees.

The number of companies offering their employees a Health Savings Account (HSA) continues to grow. With plenty of advantages for both employers and employees, implementing an HSA – if your…
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Pricing Strategies

Profit is a large part of why you’re in business, and it definitely is what keeps you in business. That’s why using an effective pricing strategy is so important. Here…
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Financial Ratios

For the small businessperson, number crunching can be mind numbing. However, becoming conversant with a few core concepts can help you get an accurate view of how well your firm…
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Choosing the Right Name for Your Business Account

So, you’re starting a new business? Congratulations! You’ve probably already chosen a great name, but have you thought about how that name will appear on your bank account? Titling your…
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Location, Location, Location

What are the three most important factors when starting a business? Some will tell you it’s location, location, and location. In many ways, it is true. The spot you choose…
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