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6 Ways to Avoid Business Email Fraud

Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or…

Working With Outside Investors

Depending where they are in their startup phase, new businesses often get several types of investment funding. Though some entrepreneurs can bootstrap, that is fund themselves from savings and continue…

Sources of Start-Up Funding

You’ve come up with a plausible idea for a business. That is great! An idea gets you to the starting gate. However, you get into the race with money. Startup…

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives.…

Optimize Your Sales Pipeline

What is it going to take to make your business successful and reach your sales goals? Understanding the metrics that drive your sales initiatives will help you understand the effort…

Effective Employee Communications

Today, more so than any other time, businesses focus heavily on engaging customers, the media, investors, community members, and analysts — or some combination of them. But with so much…

Becoming the Boss

Owning your business means the freedom to set your hours, make your rules, and live your dream. It also means the chaos of setting up a company, meeting deadlines, dealing…