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Calculate Customer Lifetime Value

How much is a customer worth to you? In order to really know that, its often important to look at the amount of business they’ll give you over the course…

Ransomware: Protect Your Business Against The Growing Threat

Ransomware is a particularly destructive type of malware that encrypts a computer’s files, effectively holding them hostage until the user pays a ransom (often hundreds or thousands of dollars) to…

Importance of Cyber Security

As businesses steadily become more aware that cyber risks pose a very real threat, with the potential for expensive, damaging consequences, a new demand for cyber insurance has emerged. Business…

Attracting and Retaining Quality Employees

As a business owner, it is essential that you attract good employees. Likewise, you’ll also want to retain them as more knowledgeable, experienced, and skilled employees likely means increased profits.…

Sources of Start-Up Funding

You’ve come up with a plausible idea for a business. That is great! An idea gets you to the starting gate. However, you get into the race with money. Startup…

Calculate Your Email Marketing ROI

Email marketing has become a popular and cost-effective method for reaching prospects and generating revenue. Like any marketing expense, its important to understand the return that you’re making on such…

Affordable Marketing Strategies for Startups

Although running a startup business can be exciting, there is much strategic planning involved to get customers without breaking your spending budget. By using minimal resources for optimal impact, you…