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Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…

Basic Accounting Statements

Keeping track of the money in your business is essential if you want to prosper. However, most small business owners have skills or a specialty that inspired them to start…

Calculate a Business Loan Payment

Repayment of a business loan requires that the borrower make a monthly payment back to the lender. That monthly payment includes both repayment of the loan principal, plus monthly interest…

Naming Your Business

Your business name is usually a customer’s first introduction to you. Make a positive impression by picking a name that attracts attention and trust. It can be a hair-pulling process…

Location, Location, Location

What are the three most important factors when starting a business? Some will tell you it’s location, location, and location. In many ways, it is true. The spot you choose…

Extending Credit To Your Customers

The marketplace is competitive. Prospective customers expect you to extend credit to them. However, is it the right decision for your business? Offering credit to your customers has its pros…

Branding Your Business

An effective branding strategy makes your business stand out in a competitive marketplace. Online, it helps you cut through all the competing hoopla to get attention from your audience. Without…