Empowering Your Business

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Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Accepting Payment

You need an efficient way to get paid for your product or service in order to stay in business. Cash, checks, credit cards, and online payments are the primary ways…

Financial Ratios

For the small businessperson, number crunching can be mind numbing. However, becoming conversant with a few core concepts can help you get an accurate view of how well your firm…

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives.…

Pay-per-Click Advertising ROI

There are many marketing opportunities available to internet-based businesses. One of those is ‘pay-per-click’ advertising, whereby you only pay when somebody clicks on a link to your site, rather than…

Sources of Start-Up Funding

You’ve come up with a plausible idea for a business. That is great! An idea gets you to the starting gate. However, you get into the race with money. Startup…

Keeping Your Business & Personal Finances Separate

Every accountant will tell you the same thing: always keep your business and personal expenses separate. Also, each small business owner or one-person operation will nod her head and agree…

Internet Marketing Basics

An online presence is a must for any business. According to eMarketer’s 2022 Global Ecommerce Forecast, they estimate that online sales in the U.S. will consistently grow between now and…