Empowering Your Business

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Buying an Existing Business

The joy of owning a business is the dream of many would-be entrepreneurs. If you are one of them, you have two main choices: start a company from scratch or…

6 Ways to Avoid Business Email Fraud

Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or…

Valuing Your Business

At a certain point, every businessperson needs to know what his company is worth. While it might sound simple, accurate business valuation is quite complex. No prospective buyer is going…

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives.…

Measuring the ROI of Your Marketing Budget

These days, small businesses are under more pressure to prove ROI or return on investment of their marketing budgets. That means marketers have to track performance through more than site…

Using Contractors Instead of Employees

Employers are frequently filling jobs and finding the right person for each job is essential whether that person be an employee or a contractor. There are various advantages to hiring…

Calculate Your Conversion Rate

How many people that visit your website actually purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your website, are…