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6 Ways to Protect Your Business from Business Email Compromise Scams

Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or…

The Basics of Budgeting

Developing and managing budgets can be a tiresome task for both individuals and companies. Without them, however, you do not know how your business is doing. Nor are you able…

Social Media Marketing

Leveraging social media marketing can increase your customer base significantly. According to the Pew Research Center’s 2018 Social Media Fact Sheet, social media usage among American adults has grown from…

Lease or Buy Equipment

To lease or buy equipment: It can be a puzzling question for a startup or existing business. The answer, primarily, depends on your current and long-term needs and financial situation.…

Sales Volume Required to Break Even

The break even point for a product or a business is the point where sales revenue equals your fixed plus total variable costs. If you are below the break even…

Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…

Managing Cash Flow

Cash flow is the lifeblood of most businesses. In the ideal world, it circulates smoothly. Customers pay their bills regularly which builds positive cash balances in your books. This cash…