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Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives.…

Working With Outside Investors

Depending where they are in their startup phase, new businesses often get several types of investment funding. Though some entrepreneurs can bootstrap, that is fund themselves from savings and continue…

6 Ways to Avoid Business Email Fraud

Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or…

Projecting Your Cash Flow

Even if a business is profitable, it might fail because it isn’t generating enough cash flow. Money that is tied up in inventory and receivables isn’t available to help the…

7 Tips for Safer Online Business Banking

The internet is not only an incredibly vast source of information and entertainment, it’s also a convenient, time-saving tool for important tasks like banking. With online banking on the rise…

Financial Ratio Analysis

Financial ratios provide a means of measuring the overall health of a business. While numerous measures exist, the most popular measure the overall health of your business analyzing income, liquidity,…

Providing Great Customer Service

Your customers are the foundation of your business success. You stay profitable by selling. That means engaging with customers and building trust and loyalty. To make a solid relationship happen,…