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6 Ways to Avoid Business Email Fraud

Companies of all sizes are being targeted by criminals through business email compromise scams. In these scams, cybercriminals gain access to an employee’s legitimate business email through social engineering or…

Understanding Customer Lifetime Value

A widely recognized concept in marketing circles is customer lifetime value (CLV); however, not many business people without a marketing background understand what it is exactly or how to measure…

Laws and Local Ordinances That Impact Your Business

Zoning laws play a major role in where you set up and conduct your business. Being aware of what is in force in your area will save you money and…

Attracting and Retaining Quality Employees

As a business owner, it is essential that you attract good employees. Likewise, you’ll also want to retain them as more knowledgeable, experienced, and skilled employees likely means increased profits.…

Calculate Your Conversion Rate

How many people that visit your website actually purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your website, are…

Gross Margin Analysis

The gross margin of a product is measured by subtracting the cost of goods sold from the selling price. Cost of goods sold includes all costs associated with producing the…

Business Loan or Line of Credit?

Business lines of credit often have more flexible repayment terms than a standard business loan. Business loan payments are typically fixed over the repayment period, while business lines of credit…