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Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Accounts Receivable Analysis

Accounts receivable are monies owed to your business for goods or services delivered to a customer, but not yet paid for. Successful businesses collect money that is owed to them…

Saving to Start a Business

Most new businesses get started out of personal savings. The amount of money you will need to start yours depends on the initial outlay of funds you’ll need to get…

Naming Your Business

Your business name is usually a customer’s first introduction to you. Make a positive impression by picking a name that attracts attention and trust. It can be a hair-pulling process…

Gross Margin Analysis

The gross margin of a product is measured by subtracting the cost of goods sold from the selling price. Cost of goods sold includes all costs associated with producing the…

Measuring the ROI of Your Marketing Budget

These days, small businesses are under more pressure to prove ROI or return on investment of their marketing budgets. That means marketers have to track performance through more than site…

Understanding Customer Lifetime Value

A widely recognized concept in marketing circles is customer lifetime value (CLV); however, not many business people without a marketing background understand what it is exactly or how to measure…

Calculate Customer Lifetime Value

How much is a customer worth to you? In order to really know that, its often important to look at the amount of business they’ll give you over the course…