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Creating a Marketing Plan

A marketing plan is a roadmap to get your product into the hands of the customers who want or need it. It provides an analysis of your product, your customer,…

Establishing Credit

It is a truism for consumers and startups: it is much easier to get credit when you do not need it. Having access to extra money at critical times can…

Attracting and Retaining Quality Employees

As a business owner, it is essential that you attract good employees. Likewise, you’ll also want to retain them as more knowledgeable, experienced, and skilled employees likely means increased profits.…

Sources of Start-Up Funding

You’ve come up with a plausible idea for a business. That is great! An idea gets you to the starting gate. However, you get into the race with money. Startup…

Required Employee Benefits

As an employer and small business owner, you undoubtedly understand the importance offering your employees benefits. For many employees, salary is not the only factor in their decision to accept…

Selecting the Right Technology and Tools

Technology is fascinating, changing daily, and confusing all at the same time. It can help keep you organized, handle tedious chores automatically, and connect you globally. It can also cost…

Effective Employee Communications

Today, more so than any other time, businesses focus heavily on engaging customers, the media, investors, community members, and analysts — or some combination of them. But with so much…