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Affordable Marketing Strategies for Startups

Although running a startup business can be exciting, there is much strategic planning involved to get customers without breaking your spending budget. By using minimal resources for optimal impact, you…

Sales Volume Required to Break Even

The break even point for a product or a business is the point where sales revenue equals your fixed plus total variable costs. If you are below the break even…

Financial Ratio Analysis

Financial ratios provide a means of measuring the overall health of a business. While numerous measures exist, the most popular measure the overall health of your business analyzing income, liquidity,…

7 Tips for Safer Online Business Banking

The internet is not only an incredibly vast source of information and entertainment, it’s also a convenient, time-saving tool for important tasks like banking. With online banking on the rise…

Valuing Your Business

At a certain point, every businessperson needs to know what his company is worth. While it might sound simple, accurate business valuation is quite complex. No prospective buyer is going…

Hiring Your First Employee

As the owner of a small business, you know the importance of avoiding unnecessary costs. Because of this, you may have chosen to operate your business on your own during…

Pay-per-Click Advertising ROI

There are many marketing opportunities available to internet-based businesses. One of those is ‘pay-per-click’ advertising, whereby you only pay when somebody clicks on a link to your site, rather than…