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Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

The Value of Your Business

While there are potentially many ways to value a business, one popular method is using the discounted, or present value, of your estimated cash flow. This method takes your current…

Saving to Start a Business

Most new businesses get started out of personal savings. The amount of money you will need to start yours depends on the initial outlay of funds you’ll need to get…

Valuing Your Business

At a certain point, every businessperson needs to know what his company is worth. While it might sound simple, accurate business valuation is quite complex. No prospective buyer is going…

Creating an Online Presence

As a new startup or an existing brick and mortar business, building an online presence for yourself is important, yet it can also be very time-consuming. It can be frustrating…

Calculate Your Direct Mail ROI

Direct marketing has been a staple of many companies marketing mix for decades and many successful companies have been built with direct marketing as the backbone of their marketing initiatives.…

Pay-per-Click Advertising ROI

There are many marketing opportunities available to internet-based businesses. One of those is ‘pay-per-click’ advertising, whereby you only pay when somebody clicks on a link to your site, rather than…

Pricing Strategies

Profit is a large part of why you’re in business, and it definitely is what keeps you in business. That’s why using an effective pricing strategy is so important. Here…