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Sales Volume Required to Break Even

The break even point for a product or a business is the point where sales revenue equals your fixed plus total variable costs. If you are below the break even…

7 Tips for Safer Online Business Banking

The internet is not only an incredibly vast source of information and entertainment, it’s also a convenient, time-saving tool for important tasks like banking. With online banking on the rise…

Direct Marketing Basics

Direct marketing is still effective. The hype and effectiveness of online contact get the most buzz, but it simply can’t replace directly reaching out to customers and prospects with phone…

Effective Employee Communications

Today, more so than any other time, businesses focus heavily on engaging customers, the media, investors, community members, and analysts — or some combination of them. But with so much…

Location, Location, Location

What are the three most important factors when starting a business? Some will tell you it’s location, location, and location. In many ways, it is true. The spot you choose…

Using Credit Cards for Financing

To propel your startup into the marketplace, you need working capital. It is hard to ask friends and family to get onboard on a speculative venture, even if you are…

Maintaining a Work/Life Balance

Maintaining a balance between your work life and personal life was a lot easier in earlier times it seems. Today, however, maintaining this balance is not as simple, since work…