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Gross Margin Analysis

The gross margin of a product is measured by subtracting the cost of goods sold from the selling price. Cost of goods sold includes all costs associated with producing the…

Social Media Marketing

Leveraging social media marketing can increase your customer base significantly. According to the Pew Research Center’s 2018 Social Media Fact Sheet, social media usage among American adults has grown from…

Small Business Administration Loans

Small Business Administration loans are among the most common ways to fund a startup. Though you still need to prove you are a good risk, these loans are often easier…

Running a Virtual Company

Operating a business on a virtual basis is quickly gaining in popularity. Although running a virtual company can be attractive to small business owners, they still need to understand that…

Branding Your Business

An effective branding strategy makes your business stand out in a competitive marketplace. Online, it helps you cut through all the competing hoopla to get attention from your audience. Without…

Buying an Existing Business

The joy of owning a business is the dream of many would-be entrepreneurs. If you are one of them, you have two main choices: start a company from scratch or…

Accounts Receivable Analysis

Accounts receivable are monies owed to your business for goods or services delivered to a customer, but not yet paid for. Successful businesses collect money that is owed to them…