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Business Knowledge Hub

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Hiring Your First Employee

As the owner of a small business, you know the importance of avoiding unnecessary costs. Because of this, you may have chosen to operate your business on your own during…

Measuring the ROI of Your Marketing Budget

These days, small businesses are under more pressure to prove ROI or return on investment of their marketing budgets. That means marketers have to track performance through more than site…

Creating a Marketing Plan

A marketing plan is a roadmap to get your product into the hands of the customers who want or need it. It provides an analysis of your product, your customer,…

Keeping Your Business & Personal Finances Separate

Every accountant will tell you the same thing: always keep your business and personal expenses separate. Also, each small business owner or one-person operation will nod her head and agree…

Running a Virtual Company

Operating a business on a virtual basis is quickly gaining in popularity. Although running a virtual company can be attractive to small business owners, they still need to understand that…

Small Business Administration Loans

Small Business Administration loans are among the most common ways to fund a startup. Though you still need to prove you are a good risk, these loans are often easier…

Social Media Marketing

Leveraging social media marketing can increase your customer base significantly. According to the Pew Research Center’s 2018 Social Media Fact Sheet, social media usage among American adults has grown from…