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Business Knowledge Hub

Get financial insights, advice and business education to help you run your business.

Lease or Buy Equipment

To lease or buy equipment: It can be a puzzling question for a startup or existing business. The answer, primarily, depends on your current and long-term needs and financial situation.…

Affordable Marketing Strategies for Startups

Although running a startup business can be exciting, there is much strategic planning involved to get customers without breaking your spending budget. By using minimal resources for optimal impact, you…

Selecting the Right Technology and Tools

Technology is fascinating, changing daily, and confusing all at the same time. It can help keep you organized, handle tedious chores automatically, and connect you globally. It can also cost…

Leasing Space for Your Business

One of the biggest expenses many businesses have to deal with is the cost of leasing space for their business. Getting familiar with what the lease covers and which sections…

Working with Factors

Making sure you have enough working capital to handle payroll and stay current with your suppliers is a never-ending challenge for many types of businesses. Exploring alternative ways of financing,…

Calculate Your Conversion Rate

How many people that visit your website actually purchase your product or service or subscribe to your offering? When you incur marketing expenses to drive people to your website, are…

Understanding Customer Lifetime Value

A widely recognized concept in marketing circles is customer lifetime value (CLV); however, not many business people without a marketing background understand what it is exactly or how to measure…